• PR strategy and key messages development;
  • CSR messages development and social projects implementation;
  • CEO promotion in local and national media;
  • Crisis communications (management change);
  • GR projects: joint fund raising for local and regional infrastructure development.

Key achievements:

  • Media relations department created from the ground up; zero-based budgeting;
  • Management change reputation risks neutralized; the appointment of new management was positively covered locally and nationally;
  • In 2011 the CEO was nominated to the “Man of the Year” national award; in 2012 he was recognized as the most efficient mining top-manager in Ukraine, in 2013 he was appointed the Minister of Industrial Policy;
  • The company’s business and social activities received positive evaluation from local authorities and opinion leaders;
  • The “Best Corporate Newspaper” award received as a result of the newspaper renovation and restructuring.