- PR strategy and key messages development;
- CSR messages development and social projects implementation;
- CEO promotion in local and national media;
- Crisis communications (management change);
- GR projects: joint fund raising for local and regional infrastructure development.
Key achievements:
- Media relations department created from the ground up; zero-based budgeting;
- Management change reputation risks neutralized; the appointment of new management was positively covered locally and nationally;
- In 2011 the CEO was nominated to the “Man of the Year” national award; in 2012 he was recognized as the most efficient mining top-manager in Ukraine, in 2013 he was appointed the Minister of Industrial Policy;
- The company’s business and social activities received positive evaluation from local authorities and opinion leaders;
- The “Best Corporate Newspaper” award received as a result of the newspaper renovation and restructuring.